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The Double Festival is just around the corner! You have a letter from Jiangxi—please check your mail!

2023-09-29

Dear visitors:

The cool autumn breeze carries its gentle message, and the moon shines boundlessly across the sky. During this heartwarming Mid-Autumn and National Day holiday, we extend our heartfelt gratitude to every visitor who has come to Jiangxi. It is your repeated journeys that have brought vibrant energy to the picturesque province, and your countless explorations that have put Jiangxi’s unique charm on the map, earning it renown both at home and abroad.

Over the course of a thousand years, countless scholars and refined gentlemen, just like you, have roamed Jiangxi’s “internet-famous”打卡spots. Poets such as Li Bai, Bai Juyi, Yang Wanli, Su Shi, and Xu Xiake were all deeply moved by Jiangxi’s breathtaking scenery, inspiring them to pick up their brushes and ink to express their exhilarating delight. These poems are, in essence, ancient versions of Jiangxi’s “travel guides.”

Follow in the footsteps of ancient travelers to explore Jiangxi—climb its mountains, gaze upon its waters, admire its historical treasures, and appreciate its modern splendor. Spanning 166,900 square kilometers of the Gan and Poyang regions, you can marvel at the boundless splendor of “the rosy glow of sunset soaring in tandem with a lone wild duck, and autumn waters blending seamlessly with the endless sky,” while savoring the serene pleasure of “picking chrysanthemums by the eastern fence, leisurely gazing upon the southern hills.” From Mount Lu, where “water plunges straight down three thousand feet, seeming like the Milky Way tumbling from nine heavens,” to Mount Sanqing, famed for “exploring all five sacred peaks yet finding its most breathtaking vistas at Sanqing,” and then to Longhu Mountain, celebrated for “carving out an eternal realm of wind and moon, claiming a body that defies aging amid mist and clouds”—not to mention the youthful, invincible Wugong Mountain, the vast, mist-shrouded Fairy Lake, and the dreamlike Ge Xian Village... Jiangxi’s natural beauty is truly unforgettable. If you cherish beauty, you will surely safeguard it as well.

Jiangxi, with its millennia-long history, has forged the Gan-Po culture of “abundant natural treasures and outstanding people in a blessed land.” The hometowns of Jiangxi’s celebrated figures—Ouyang Xiu, Wang Anshi, Zeng Gong, Yan Shu, Tao Yuanming, Tang Xianzu, and others—may well resonate with you across time and space, offering both profound empathy and inspiring insight. Perched on the banks of the Gan River, the Pavilion of Prince Teng vividly embodies the rich cultural heritage of the ancient prefecture of Yuzhang; the Bailudong Academy, the cradle of Cheng-Zhu Neo-Confucianism, stands as the quintessential embodiment of Jiangxi’s academy culture; and the exquisite blue-and-white porcelain, born from pristine clay and fired by kilns that have blazed for millennia, is the radiant soul of Jingdezhen’s ceramic tradition. Meanwhile, Jinggangshan—the cradle of the Chinese Revolution; Nanchang—the cradle of the People’s Army; Ruijin—the cradle of the People’s Republic; and Anyuan—the birthplace of the Chinese workers’ movement—serve as the four iconic hallmarks of “Red Jiangxi.” The cultural splendor of the Gan and Poyang regions is truly worth the journey; and if you are captivated by such refined culture, you will surely find joy in gathering with like-minded connoisseurs to savor its beauty.

Thank you for your visit to Jiangxi during the bustling holiday season. The people of Jiangxi and Poyang will greet you with the utmost enthusiasm: flag-raising ceremonies, fireworks displays, light shows, and music festivals—everything is planned! You may encounter traffic congestion, difficulty finding parking, and long wait times at certain key road sections and popular photo spots during your journey, but rest assured that we will do our utmost to maintain order and ensure a smooth travel experience. At the same time, Please check the weather and traffic conditions, as well as the attraction’s event schedules and ticket information, in advance. Plan your itinerary accordingly and consider traveling during off-peak hours to avoid crowds. . We kindly request Please prioritize safety, abide by the code of conduct for civilized tourism, and promote new trends in civilized tourism. If you encounter any difficulties or inconveniences, or if you have any comments or suggestions, please feel free to contact us via the 12345 citizen service hotline or by leaving a message online. Together, we will work to ensure that your visit to Jiangxi is peaceful, reassuring, and enjoyable.

Welcome to Jiangxi, a place of breathtaking beauty at the perfect time of year. Climb the mountain at this time, and you’ll find the wutong leaves shrouded in the third watch of the night’s mist—a breathtaking autumn spectacle that defies description. Take a boat ride on the lake, and you’ll be greeted by flocks of migratory birds soaring over the Poyang Lake meadows, where water and sky merge into one, leaving your heart both wide open and utterly serene. And let’s not forget the local cuisine: irresistibly fresh and fiery. There’s the fragrant clay-pot soup that wafts for miles, the succulent Poyang Lake fat fish head that will make your eyebrows shoot up in delight, the lotus-blood duck so delicious even the bones seem to melt in your mouth, the internationally renowned Gannan navel oranges, Guangchang white lotus seeds, and Junshan Lake hairy crabs—and then there are the countless varieties of rice noodles from all corners of Jiangxi, each one earning rave reviews. The true thrill of travel lies in the lively, down-to-earth atmosphere of the local eateries; and the joy of a good meal is summed up in a simple exchange: “Time to eat, eh?”—to which you reply, “Let’s dig in! Let’s dig in!”—and before long, your taste buds are ablaze with excitement, already longing for your next visit!

The sky is azure, waiting for the misty rain—while I wait for you!

 

Jiangxi Provincial Department of Culture and Tourism

September 27, 2023

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