Chen Jitian chaired a meeting to advance preparations for the series of events marking the 15th Orange Picking Festival in Yijiahe, Lushan West Sea.

2021-10-15

On October 15, Chen Jitian, a member of the municipal government’s Party leadership group and Party Secretary of the Scenic Area Party Committee, presided over a meeting to advance preparations for the 15th Orange Picking Festival series of events in Yijiahe, Lushan West Sea. Zhu Ning, Deputy Secretary of the Party Committee and Director of the Management Committee, attended the meeting and delivered a speech. Officials from various departments also participated in the meeting.

The meeting heard the draft proposal for the 15th Orange Picking Festival in Yijiahe, Xishan Lake, Lushan, and conducted a study and discussion on the event plan.

Chen Jitian emphasized that the Yijiahe Tangerine Picking Festival is an important component of Lushan West Sea’s vigorous development of the rural tourism industry. It serves as a powerful lever for promoting the integration of agriculture and tourism and achieving rural revitalization, and it is a significant manifestation of implementing the spirit of the 12th Municipal Party Congress and contributing to the building of Jiujiang into an internationally renowned tourist city. We must ensure that the festival is meticulously planned, well-executed, and beautifully organized. First, we must strengthen organizational leadership. Establish a leading group, foster coordinated efforts between upper and lower levels, enhance communication, and build synergy to ensure the successful completion of the event. Second, we need to step up publicity efforts. Employing a multi-pronged approach both online and offline, and mobilizing efforts from multiple parties, we showcase the bountiful harvest of citrus fruits and highlight the joy and happiness of farmers. Third, we must leverage the role of synergy and driving effects. By combining this citrus-picking festival with the picturesque scenery of the lake island and the delicious cuisine of Zhelin Old Town, we can boost tourism appeal. Fourth, we must strengthen brand building. Polish the “Famous Chinese Fruit” brand, make the Yijiahe “Citrus Township” nameplate truly resonate, and highlight the Xihai internet-famous landmark—the Zhulin Old Town Intangible Cultural Heritage Food & Creative Industry Park. Focus on building tourism around these brands, leveraging tourism to promote the brands themselves, and thus usher in a new chapter of thriving agro-tourism development.

Zhu Ning pointed out that, To want Strengthen organizational coordination, further optimize and refine the implementation plan for the activity, clearly define the responsibilities of all parties involved, and ensure that all tasks proceed smoothly and on schedule. To want Enhance security safeguards by effectively carrying out epidemic prevention and control, maintaining social order and stability, conducting fire safety inspections, and developing and refining emergency response plans while ensuring the implementation of all relevant security measures. To want Strengthen publicity and marketing efforts by adopting systematic and targeted marketing strategies, fully leveraging the citrus-picking festival’s role in attracting crowds, boosting morale, and enhancing brand recognition. Continuously enhance the visibility and reputation of Lushan Xihai, thereby contributing to the development of Jiujiang into a world-class tourist destination.

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