The “Jiangxi’s Scenery Is Simply Unparalleled” internet-celebrity promotion night is here for you—come on down and cheer for Lushan Xihai!
2020-10-15
Attention, internet users—here’s a重磅 (big) piece of news to share!
On October 17, the grand event “‘Jiangxi Scenery Is Uniquely Beautiful’ Internet Celebrity Promotion Night,” hosted by the Jiangxi Provincial Department of Culture and Tourism and co-organized by the Nanchang County People’s Government, Jiangxi Network Radio and Television Station, China Mobile Communications Group Jiangxi Co., Ltd., and Shanghai Modern Sky Culture Communication Co., Ltd., will be held with great fanfare at the Fenghuanggou Scenic Area in Nanchang. The event not only features exquisite four-season tourism routes through Jiangxi but also the long-awaited awards ceremony for the “Impression—Jiangxi” short-video contest. In addition, renowned musicians from the Strawberry Music Festival will make a special appearance. It is reported that the entire gala will be jointly hosted by Qing Yuan, Guo Kai, and A Zhi, hosts from Jiangxi Urban Channel.
This event is supported by the Jiangxi Radio and Television Station’s GanYun Integrated Media Center, which provides the technical support for its online platform. The gala will be simultaneously live-streamed on media platforms including Xinhua News Agency’s On-Site Cloud, CCTV Video, Mobile Jiangxi TV, Toutiao, Baidu Baijiahao, Sina Weibo, and Yidian Zixun. In addition, Mobile Jiangxi TV has teamed up with Kuaishou to offer a “1+4” multi-link live stream. Simply search for the official account of Mobile Jiangxi TV on Kuaishou to watch the live broadcast of the gala. By tapping the “More Perspectives” button in the upper-right corner, you can also access four additional streams featuring the Strawberry Music Festival, the Intangible Cultural Heritage Market, and more. Just tap up or down to switch between these different live feeds and enjoy the content you love most. So, what exciting highlights will there be at the event? Hurry up and find out!
Gathering in Ganpo: A New Way to Unveil the Beauty of Jiangxi
How can we truly understand Jiangxi? How can we get to know this remarkable province? Which mountain, which river, which porch, or which season should we choose to approach it in order to capture its most breathtaking beauty? In fact, Jiangxi’s true essence is hidden within its four distinct seasons. This “‘Jiangxi’s Scenery Is Uniquely Beautiful’ Internet Celebrity Promotion Night” will take as its starting point the four seasons—spring, summer, autumn, and winter—that everyone knows all too well. We’ve invited four renowned promoters to share with you the enchanting stories of Jiangxi’s beauty across these four seasons.
Among the presenters invited this time are Chen Geng, the champion of the fourth season of the Chinese Poetry Conference; Japaul, a travel enthusiast with over 10 million fans across the internet and a regional gold medalist in the BQI Photography Contest; Yang Qian, a reporter and host at the Television News Center of Jiangxi Radio and Television Station; and Zhu Ming (known as “Xiao Hei” in Hangzhou), a nationally outstanding tour guide who has earned honors such as first place in the Zhejiang Province Tour Guide Competition and the title of Gold Medal Guide.
Winter
In winter, Jiangxi presents a scene of kiln fires warming the sun, spring waters rising in misty dreams, mountains and rocks imbued with spirit, migratory birds calling as they return home, and villagers gathered in fortified houses sipping tea amid the snow while travelers make their way back to their hometowns. The warmth of Jiangxi’s winter is embodied in the centuries-old kiln fires of Jingdezhen—fires that never go out—and in the misty dreams rising from the hot springs of Mingyue Mountain. The devotion of Jiangxi’s winter lies in the rare sight of winter snow falling upon the earth; yet, one finds solace in wandering alone atop mountain peaks. It’s the pilgrim-like state of mind one experiences when ascending Ling Shan, Gui Feng, or Ya Shan. And at the heart of Jiangxi’s winter lies the sense of returning home: the sunset dyes the shores of Poyang Lake crimson, reeds blaze like fire in the wind, welcoming the migrating birds; it’s the birds’ southward journey, bringing with them the sights and stories along their path—and it’s also the Gan Nan fortified houses, where Hakka families have spent countless winters, enduring the cold together.
Take a sip of sweet rice wine, savor a bite of Jiangxi’s spicy delicacy, and relish a melody from the “Linchuan Dream.”
Hear a greeting in the local dialect—warmly embracing winter in Jiangxi.
“Winter Scenery in Paintings”: A Showcase of Premium Winter Tourism Routes
Presenter: Travel Enthusiast & Dreamer Japaul
Artist, PhD in Art Studies, and Global Travel Photographer
University photography lecturer, Weibo self-media blogger
Over 10 million fans across the entire network
Has won the regional gold award in the Burch Cup Photography Contest.
Spring
From Tao Yuanming’s “Picking chrysanthemums beneath the eastern fence, I casually glimpse the Southern Hills,” to Li Bai’s “The waterfall plunges straight down three thousand feet—could it be the Milky Way falling from the heavens?” From Wang Bo’s “The sunset glow flies side by side with lone wild ducks; autumn waters merge seamlessly with the vast expanse of sky,” to Su Shi’s “Viewed from one angle, it becomes a range of hills; seen from another, it takes on the form of peaks—its appearance varies depending on whether you’re near or far, high or low,” and from Xin Qiji’s “Amidst the fragrance of rice flowers, we talk of a bountiful harvest; all around, the croaking of frogs fills the air,” to Mao Zedong’s “Though I’ve traversed countless green hills, my spirit remains young—here, the scenery is uniquely beautiful”—when ancient poetry meets Jiangxi, every single word and phrase is breathtakingly stunning! And Jiangxi’s spring itself is like a dreamy, enchanting poem.
“Don’t sigh that life is not worth living—just take a look at the vibrant spring in Jiangxi.”
“Spring Harmony and Bright Scenery”: A Showcase of Premium Spring Tour Itineraries
Host: Chen Geng, Champion of the 4th Season of "Chinese Poetry Conference"
PhD student at Peking University
Department of Family and Children's Affairs, All-China Women's Federation
Ambassador for the “Books Fill Every Home” Parent-Child Reading Promotion Event
Author of the essay collection on poetry and verse appreciation, "How Many Lifetimes to Cultivate the Plum Blossom?"
The work has been published in media such as the Guangming Daily.
Summer
Jiangxi is rich in mountains and water. Especially during summer, if you’re not in the mood to stay indoors with air conditioning all the time, why not set out to explore its mountains and waters? You’ll always find a delightful retreat to escape the heat. You could drive along the “water highway,” plunging into the boundless expanse of Lushan’s Xihai Lake, dotted with countless islands and twinkling stars; or head to Dajue Mountain for an exhilarating and carefree canyon rafting adventure, where you’ll be surrounded by verdant peaks and witness the breathtaking spectacle of ancient, untamed wilderness. Alternatively, you might take a bamboo raft down the Luxi River in Longhu Mountain, watching the ancient Yue people’s cliff-hanging funeral rites still unfolding after millennia, and listening to the enduring legacy of Taoist culture nurtured in the ancient town of Shangqing. Or, immerse yourself in the cool serenity of the lush greenery at Sanbai Mountain, or lose yourself in the enchanting beauty of Guangchang’s lotus seas, where the endless expanse of emerald-green lotus leaves seems to touch the sky. Let your skirt flutter freely as you step into the refreshing embrace of Jiangxi’s summer!
Follow the water’s flow and seek the freedom of letting go. Come to Jiangxi—cool off this summer!
“Summer Mountains Like Jade”: A Promotional Tour Itinerary for Summer’s Premium Destinations
Presenter: Gold Medal Tour Guide Zhu Ming (Xiao Hei from Hangzhou)
National Outstanding Tour Guide, previously ranked first in the Zhejiang Province Tour Guide Competition.
Honorary titles such as Gold Medal Tour Guide
Holds titles such as Leader in Zhejiang Province’s Tourism Industry and National Master of Tour Guide Technical Skills.
The first batch of instructors for the National Tourism Administration’s “Famous Tour Guides Enter the Classroom” program.
Autumn
The essence of Jiangxi is hidden within its four seasons, and these four seasons are themselves nestled among Jiangxi’s mountains, rivers, pavilions, and towers. If we wish to understand and truly get to know Jiangxi, which mountain, which river, which veranda, or which season should we choose as our starting point? As Adonis wrote in his poem: “Winter is solitude; summer, parting; spring serves as a bridge between the two; only autumn permeates all the seasons.” So why not set off from autumn itself—let’s approach Jiangxi, let’s step into Jiangxi!
In autumn, Jiangxi always holds a certain kind of sentiment—a place where your heart finds its home.
“Autumn Colors Are Delightful”—Recommendation of Premium Autumn Tourism Routes
Presenter: Yang Qian, Reporter and Host, TV News Center, Jiangxi Radio and Television Station
Jiangxi Province’s Project for Young Talents under the “Four Groups” Talent Program and the Provincial Cultural Masters Program
Young Talents in Propaganda, Ideology, and Culture of Jiangxi Province
Winner of the 27th China Journalism Award
The Best National Contestant of the 4th National “Good Journalists Tell Good Stories” Competition for the Journalism Community
The Second Top Ten Announcers and Hosts of Jiangxi Province
Has won more than 40 provincial-level or higher awards.
Strawberries are here—big-name celebrities have gathered, energizing the entire venue!
As one of China’s largest music festivals, boasting the widest geographic coverage and the most internationally diverse lineup, Strawberry Music Festival is beloved for its youthful energy, diversity, cutting-edge spirit, artistic flair, and fashion-forward vibe. This time around, musicians from the Strawberry Music Festival also made their way to the promotion night, making this evening in Jiangxi even more dazzling and star-studded!
This time, the powerhouse band The Melody will bring you familiar Jiangxi melodies. The champion rapper from the 2020 Hainan New Blood Project—Sanya Station, Liu Yu, will deliver a powerful and creatively reimagined rap rendition of the song “This Is Jiangxi.” As for the folk singer-songwriter duo, Landlord’s Cat, in addition to their well-known hit “Clouds Turn Into Rain,” what other brilliant performances can we look forward to? Meanwhile, the renowned band NZBZ, known for their dynamic energy, is poised to ignite the stage with even greater anticipation. Beyond the “Strawberry” musicians, what kind of enchanting atmosphere will unfold when Zhang Xiaohan, a member of Yitao Xiaocong, brings to life the poetic imagery of Qingyi Rain Lane and ancient smoke-filled paths through her music? The answers await you under the night sky of Qiuyun Grand Lawn—in the exciting encounter that’s just around the corner!
Powerful band The Melody:
On the road—a state brimming with allure, yet also a posture of perpetual pursuit. Whether it’s “Sinan,” “The Distance,” or “Wings,” whether they’re quietly humming or their blood is restless and agitated, it all seems to be The Melody’s natural rhythm. And this time, they’re singing for Jiangxi.
Songs Performed: Adapted Works “Please, Tea Song” and “The Good Style of Cadres in the Soviet Areas”
Folk Songwriting Duo: The Landlord’s Cat:
What can heal the soul? It could be a clear, pure voice, the beauty of perseverance, or even the tears and laughter we shed in pursuit of growth. No matter which corner of the city we’re in, as soon as their songs begin to ring out, it feels as though we’ve gained the strength to embrace both ourselves and the world around us.
Songs performed: "Beautiful Things," "May You Have a Hometown," "Clouds and Smoke Turn into Rain"
Well-known band duo Nan Zheng Bei Zhan NZBZ:
The music of NZBZ, much like their name, is always brimming with the fiery passion and stubborn pride of youth. It seems no label can ever truly stick to them, and no sky appears too vast for them to reach. Perhaps that’s precisely their attitude—and perhaps that’s exactly why we love them.
Songs performed: "Tao Tie + Ha Ni Ba Bei + Yuan Lai MIX," "My Sky"
“Chinatown Detective Theme Song MIX” “The Most Beautiful Expectation”
Rapper Liu Yu:
From his 2018 performance at Ju Live House to finishing as the runner-up in Souha (the first installment of rap projects), from the release of his 2019 solo album “Zao” to winning the 2020 Street Fighter Zhengzhou Rap Competition, Liuyu has been on a journey of continuous transformation and growth. As the champion of the 2020 Hainan New Blood Project—Sanya Station, Liuyu sings of Jiangxi, coming for you and me!
Song Title: "This is Jiangxi"
In addition to the “Strawberry” musicians, a uniquely charming female singer has also joined us on stage to share this rare evening with everyone!
Powerful female singer and member of Xiao Cong, Zhang Xiaohan:
As soon as Zhang Xiaohan opens her mouth, she seems to possess a magical power that transports listeners straight into a rainy alleyway draped in blue silk and along ancient paths shrouded in rising cooking smoke. Her voice appears to penetrate time itself, reaching back through the ages and unfolding a grand spectacle adorned with phoenix crowns and flowing silken robes. This up-and-coming original musician, born in the 1990s, packs her songs with strength and imbues her lyrics with attitude.
Songs performed: "Blue and White Porcelain," "Secret of the Clouds"
Internet celebrities gather—tonight, the scenery here is truly exceptional.
It is reported that A Zhi, host of the Urban Channel on Jiangxi Television and the host of the program “Di Bao Dang Jia,” will serve as the host for the second live site, taking viewers on a tour of the intangible cultural heritage zone and the product-promotion zone, and inviting everyone to explore the storied province of Jiangxi together.
Keywords:
Previous page:
![[Online Chinese Festivals: Qingming] Now is the perfect time for a spring outing—come to Lushan West Sea and experience a serene, picturesque spring!](https://omo-oss-image.thefastimg.com/portal-saas/pg2025092216050438941/cms/image/f187795a-e659-4a5c-82f0-b4fa6cf98b8e.webp "[Online Chinese Festivals: Qingming] Now is the perfect time for a spring outing—come to Lushan West Sea and experience a serene, picturesque spring!")
National Scenic Area
National Park of China
National AAAAA Scenic Area
National Tourist Attraction
National Water Conservancy Scenic Area
National Water Park
National Forest Park
National Forest Park
Copyright © 2025 Lushan Xihai Scenic Area Management Committee, Lushan Xihai Scenic Area. Website:www.300.cn SEO tags